Will Smith has fallen victim to a death hoax for the second time in as many months, with claims that he had suffered a fatal fall on set of a movie.

The 43-year-old was reported to have died after plummeting from a 60-foot cliff while on the set of an unknown movie.

According to Gossip Cop, the perpretrators are linked to Global Associated News, and wrote: "Actor Will Smith died while filming a movie in New Zealand early this morning - December 27, 2011. Preliminary reports from New Zealand Police officials indicate that the actor fell more than 60 feet to his death on the Kauri Cliffs while on-set. Specific details are not yet available."

While Will is alive and well, this is not the first time he has fallen victim to death reports - last month, he was reported to have suffered a fatal fall, again in New Zealand.

Will Smith and Josh Brolin on set of Men In Black III...