Although Sean John clothing have used many celebs such as Snoop Dogg, Cassie, Lauren London and Lil' Wayne to model in the past, rapper Nelly has been hired to be Sean John's first underwear model.

P.diddy has said in a statement:“To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger and most of all, the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong they speak for themselves.”

Nelly returned the love by saying he has been a "big fan of Diddy and the Sean John clothing line for years. So when they asked me to work with them, it was a real honour. I hope my fans will enjoy this campaign as much as I did shooting it."

The shots are of Nelly in Sean John underwear and loungewear, Inside and outside a modern home overlooking Hollywood.

All I can say is Diddy, prepared to be thanked for eternity! Check out the snap of Nelly posing for Sean John below!