Tyra Banks has joined forces with Demand Media to create an online fashion and beauty brand.

Using a website, smartphone applications and online videos which will be aimed at young women, according to the New York Post.

Banks said in a statement: "[I wanted] an engine that would provide my audience with inspirational and instructional content to help them look and feel their best."

More details will come shortly no doubt because let's face it Tyra Banks is on her way to dominate the media world - and there doesn't seem to be any stopping her!

Check out our pictures of Tyra Banks filming for 'America's Next Top Model' - doesn't she look FIERCE!