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Taio Cruz Slams 'Urban' Brand

Brit says call it what it is...

By CJ Rutter on Monday 26th July 2010 Photo by WENN.com

Taio Cruz has publically criticised the use of the term 'urban' to describe music. The star took to Twitter to vent his frustrations about the topic.

The 'Break Your Heart' hit maker tweeted his anger towards the use of the term.

Cruz wrote: "What does "Urban" really mean? Im thinking "urban" is politically correct speak for "Black" - Highly annoying!! I'd prefer it if people just had the guts to say black! I would just like people to #CallItWhatItIs. I cant stand the lazy branding for any music black kids make as Urban! Highly Annoying!

"If only people would class u by your creations & not on face value; and judge u by your actions & not on skin color. This goes for everyone! Anyways im just venting frustration. Im sure some people are already offended but they can kiss my buttcheeks! I just like people to #keepitreal. Taio Cruz - Black producer who makes hip hop, rnb, dance, and pop. Urban is not a genre of music."

It is widely accepted that 'urban' generally refers to describe music and culture which has black origin for example hip hop, R&B, soul and more.

What do you think? Do you think Taio Cruz is being over-sensitive or do you think that he has a point and that there are too many generalisations?

Check out our pictures of Taio Cruz performing at this year's TMF Awards held at Volkspark in Holland...

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